It’s easy to moan and groan about the current state of the economy in Ireland. The Irish are generally great a having a good moan! (Travel in a taxi and you will know what I mean!).
But here is book written by Will King the man behind the King of Shaves that gives inspiration to anyone looking at starting their own business, particularly during a recession!
Recession Reads
Will King decided to take on one of the biggest brands in the world in Gillette. It is a market where the only opposition is Wilkinson Sword.
What interested me the most was his approach to marketing and PR. He is always looking for new and inventive ways to market his business.
According to David Merrman Scott (www.davidmeermanscott.com) the rules of Marketing and PR have changed. Will King seems to have a strong grasp of these new rules and it is clearly evident in this book.
It shows what you can do with a vision and persistance and reminds that unless you continue to believe and work hard you goals probably wont happen.
