Tag Archive: Entreprise


Another article written in todays Irish independent backs up the flexibility of the workforce the flexinbility of the workforce that Greg Bentley Spoke about.

http://www.independent.ie/business/european/crunch-creates-flexible-workforce-1951044.html

Firms will emerge from the recession with a smaller core workforce but more staff on “flexi” arrangements, a leading business group has predicted.

The CBI said a more flexible workforce was one of a number of areas where “fresh approaches” will develop because of the economic downturn.

More financing options will be developed, firms will seek to improve “corporate citizenship” to help attract and keep customers and staff, and companies will re-examine their relationship with suppliers and other organisations such as universities, according to the CBI.

Director general Richard Lambert said: “We may be at the start of a new era for businesses, in which attitudes to finance and to corporate leadership are changed for a generation by the shock of the past two years.

“What we now need is a more balanced, less risky pathway to growth, one in which the short-term returns may be lower, but the long-term rewards for management success will be a lot more sustainable and secure.

“Firms looking to reduce risk and acknowledge their interdependence are seeking more collaborative ways of working through partnerships and joint ventures. Perhaps we will see a flourishing of supply chain finance – in which firms with the largest, most solid balance sheets help finance their smaller suppliers or customers.”

The report was published ahead of the CBI annual conference in London.

It’s easy to moan and groan about the current state of the economy in Ireland. The Irish are generally great a having a good moan! (Travel in a taxi and  you will know what I mean!).

But here is  book written by Will King the man behind the King of  Shaves that gives inspiration to anyone looking at starting their own business, particularly during a recession!

Recession Reads

Will King decided to take on one of the biggest brands in the world in Gillette. It is a market where the only opposition is Wilkinson Sword.

What interested me the most was his approach to marketing and PR. He is always looking for new and inventive ways to market his business.

According to David Merrman Scott (www.davidmeermanscott.com) the rules of Marketing and PR have changed. Will King seems to have a strong grasp of these new rules and it is clearly evident in this book.

It shows what you can do with a vision and persistance and reminds that unless you continue to believe and work hard you goals probably wont happen.

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