“In October 2010, Houghton Mifflin Harcourt, the world’s leading education company, contracted Connect Consulting to coordinate the development of its exhibition stand at the Frankfurt Book Fair – the world’s most prominent publishing trade show.
Connect’s responsibilities included creative concept development and project management of the booth-build (including construction, interior furnishing and transportation). The booth concept centred around a complex audio/visual platform which was also coordinated by Connect with the assistance of a local supplier. It also provided on-site project management service throughout the Fair, which proved invaluable in dealing with various last-minute requirements.
Connect worked within a tight budget to deliver a booth which was both high quality and cost-effective. Throughout the development stage, Connect worked closely with several members of the Houghton Mifflin Harcourt team to ensure that various departmental requirements were met. The Connect team was at all times professional, collaborative, and showed a strong understanding of our company vision, helping us to translate that vision into an eye-catching and engaging booth.
HMH’s presence at Frankfurt Book Fair reflected our strength as a global brand and innovative company, and this was in no small part due to Connect’s creativity, expertise and commitment.”
Emma Doherty, Corporate Communications Manager, Houghton Mifflin Harcourt
